Why is 2ml the Common Capacity of Glass Perfume Case Spray?

🫧 Introduction

Perfume case refers to a combination of multiple fragrances, usually including different series of perfume of the same brand or selected perfumes of different brands, aiming to provide consumers with diversified choices and trial experiences. The volume of perfume trial case is small, and the common specifications are 1ml, 2ml, 5ml, etc. Among them, 2ml is the most common choice, which is suitable for trial and easy to carry around.

With the increasing demand of consumers for the diversity and convenience of perfume, 2ml has become the standard capacity of most perfume brand cases. The unified specification is convenient for production and promotion. The capacity of 2ml is enough to provide 20-30 sprays, which can fully show the fragrance changes of each perfume, while avoiding waste, and is more in line with consumers’ needs for trial use and portability.

🫧 Advantages of 2ml Capacity

1. Portability

• • Small and light, no burden to carry with you: The 2ml glass spray bottle is small in size and light in weight, which not only saves space, but also can be easily put into pockets, cosmetic bags, and even wallets, becoming the best companion for consumers in their daily travel.
  • Multi scenario use: This capacity is very suitable for travel, short business trips, or commuting scenarios. Especially in the case of high temperature or need to go out for a long time, the 2ml perfume you carry can be reapplied at any time to keep the fresh and pleasant smell.

2. Trial Experience

• • Enough in-depth experience of perfume level: 2ml capacity can usually provide 20-30 sprays, which is enough to let users feel the complete fragrance changes of perfume and help users fully perceive the characteristics of perfume.
  • Reduce the cost of trying: consumers do not need to buy a large bottle of perfume at a time, but can also try a variety of fragrance types with a small capacity of 2ml, providing more possibilities for choosing a suitable perfume in the future. The diverse combinations in the packaging can also help consumers understand the brand’s fragrance system or try different styles of fragrances.

3. Environmental Protection and Economy

• • Avoid waste and reduce environmental burden: As a chemical, perfume may volatilize or deteriorate due to improper storage if it is not used for a long time. 2ml capacity can be used up in a short time to avoid waste and reduce the burden of perfume production and waste on the environment.
  • Affordable, everyone can try high-end brands: perfume cases often present classic luxury brands with small capacity. Consumers can try these high-end fragrance products at relatively low prices, reducing the risk of purchase decisions and improving the cost performance ratio of trial use.

The 2ml perfume spray, with its convenience, comprehensive use experience and advantages of environmental protection and economy, provides consumers with a convenient and timely choice, and also becomes an ideal form of perfume brand promotion.

🫧 The Market Logic of 2ml Capacity

1. Meet Diverse Needs

• • Market research reveals consumer preferences: modern consumers are increasingly inclined to try diversified product combinations, especially in the sensory consumer category of perfume. Through the 2ml spray case, consumers can get in touch with multiple fragrance types at one time, experience different flavor styles, and meet their needs for change and freshness.

• • Effective tool for brand promotion: perfume brands can quickly understand different series or main fragrance types of the brand by launching 2ml boxes, so as to improve the overall exposure and awareness of the brand. This diversity strategy not only attracts new customers, but also helps the brand solidify its existing market share.

2. The Carrier of Precision Marketing

• • Promote market expansion: small volume perfume spray has low cost but wide coverage, which can be used as an effective medium for brand marketing. These 2ml perfume can quickly reach the target consumer groups through online or offline gifts, limited boxes and other forms, bringing a wider range of potential users to the brand.
  • Establishing brand loyalty: By allowing consumers to immerse themselves in experiential products before purchasing, a 2ml sample can reduce trial and error costs and enhance consumer trust. When consumers find the fragrance that suits them, they are more inclined to repurchase the brand’s high-capacity products, gradually establishing loyalty to the brand.

3. Psychological Effects

• • Stimulate the “taste” mentality: small capacity boxes fit the consumers’ taste mentality, especially when facing perfume brands with high prices, the trial cost of 2ml perfume is more acceptable, encourage them to buy boxes to try a variety of fragrance types, and avoid the worry of purchasing a single large capacity product at a time.
  • Create a perception of “high cost performance”: small capacity perfume allows consumers to reach high-end brands at a lower price, which makes it easier to perceive the cost performance advantage of products psychologically. This’ light burden ‘experience allows consumers to more naturally engage with and recognize brand values, while feeling a sense of satisfaction in being able to afford luxury goods.

The 2ml perfume spray is not only a direct reflection of market demand, but also a powerful carrier of perfume brand marketing. By satisfying consumers’ pursuit of diversification and cost performance, and by using precision marketing strategies to improve the brand’s user coverage and loyalty, it has become a highly strategic link in the perfume industry.

🫧 Compared to Other Capacities

1. Compared to 1ml Test Tube

• • Main use of 1ml test tube: 1ml test tube perfume is usually used as a gift, with very small capacity, and can only provide 10-15 sprays. These volumes are more for initial contact, suitable for simple understanding of fragrance, but unable to fully experience the fragrance level of perfume.
  • Experience advantage of 2ml: 2ml spray has twice the capacity of 1ml, which can provide 20-30 sprays, fully showing the sign in, middle and base note of perfume, helping consumers to deeply feel the change of fragrance and the duration of fragrance retention. In addition, the practical design of spray makes it more convenient to plug test tubes on the wall, and the use experience is more comfortable and smooth.

2. Compared to 5ml or Larger Capacity

• • Characteristics of 5ml and above capacity: 5ml and above perfume is usually positioned as travel clothes or samples, but the cost is high, which is more suitable for consumers who have a clear preference for fragrance types. For first-time users, a 5ml capacity appears wasteful, especially when the aroma does not meet personal preferences, and the willingness to use will decrease.
  • Cost performance and portability advantages of 2ml: 2ml capacity is enough for consumers to experience the characteristics of perfume in depth, without causing unnecessary waste. Compared to 5ml, 2ml has a lower cost and is easy to pack. Additionally, due to its compact size, it is more convenient to carry and is particularly suitable for refilling or daily use.

Compared to 1ml and 5ml or larger capacities, 2ml is the best balance between trial experience and portability. It can not only meet the needs of consumers for in-depth trials, but also avoid the inconvenience caused by insufficient or excessive capacity. It is the gold specification in perfume kits.

🫧 Conclusion

The 2ml capacity successfully meets the diverse needs of consumers due to its portability, economy, and environmental friendliness. It is not only easy to carry and use, but also allows consumers to try high-end perfume brands at a low cost, effectively avoiding waste. Its comprehensive characteristics make it an irreplaceable classic choice in perfume boxes.

With the consumption demand, the future perfume box products may be more diversified and personalized. According to consumers’ preferences, we will exit the custom combination box or launch more themed boxes, so that the 2ml perfume is not only a trial package, but also a symbol of fashionable lifestyle.

Last Updated: 2024/11/22