💦 Introduction

In the field of cosmetics and perfume, sample spray bottles are widely used. Its compact and portable design not only allows customers to conveniently experience the product, but also provides an effective promotion channel for the brand. Choosing the appropriate sample packaging capacity is particularly important, as it directly affects the user’s trial experience and helps enhance the product’s market competitiveness. Reasonable capacity selection can meet the different needs of customers, thereby enhancing their sense of identification and purchase intention towards the product, which plays an important role in brand marketing.

💦 Main Uses and Characteristics of 2ml and 10ml Trial Packs

1. 2ml Glass Spray Bottle

• • Commonly Used For Sample Perfume, Essential Oil and Other Concentrated Liquids: 2ml spray bottle is usually suitable for high concentration perfume and essential oil. This kind of product is used less each time, so 2ml sample is convenient for users to experience the persistence and personality of fragrance.
  • Suitable For Short-term Trial Experience, Convenient to Carry: With a small and lightweight capacity of 2ml, it is very suitable for short-term experience and easy for users to use anytime and anywhere, especially suitable for carrying fragrance or going out.
  • Reduce Brand Costs and Be Suitable For Large-scale Production: Due to the low cost of 2ml capacity, it is suitable for initial brand promotion and large-scale gift distribution, allowing more users to access the product and quickly increase exposure and market penetration.

2. 10ml Glass Spray Bottle

• • Suitable For Medium to Long-term Use Experience, Further Retaining Potential Customers: 10ml capacity is sufficient to make it for several weeks of use, making it easy for users to deeply experience the product’s effects over a period of time. A longer probationary period helps potential customers develop consumption habits, thereby increasing their likelihood of future purchases.
  • The Cost is Relatively High, Suitable For Targeted Gifts: compared with 2ml bottles, 10ml spray costs more, so it is suitable for targeted gifts in specific activities or specific groups, such as brand vip customers, online and offline promotions or festival activities. These high cost sample gifts can enhance brand image and bring higher perceived value to customers.

💦 How to Choose Trial Installation Capacity Based On Product Characteristics

1. Product Types

• • Concentrated Products are Suitable For 2ml: for products with high concentration such as perfume and essential oil, 2ml capacity is usually enough to meet users’ trial needs. The dosage of concentrated perfume is small each time. The 2ml capacity can not only provide multiple trials, but also facilitate users to experience the durability of the fragrance.
  • 10ml is suitable for products with high daily usage, and a slightly larger capacity can better showcase the product’s effectiveness, meeting users’ needs for several days to weeks of use, allowing customers to fully experience its moisturizing and hydrating effects.

2. Customer group

• • Young People Prefer Portable Devices: Milk young people usually prefer portable trial devices for easy carrying, daily use, or quick fragrance replenishment in different occasions. The 2ml spray bottle is more popular with such users because of its small size and light weight, especially for trying out new brands and fragrance types.
  • Customers Who Prefer Experiential Experience are Suitable For 10ml: For customers who have a certain understanding of the brand or pursue high-quality experience, a capacity of 10ml can provide a richer user experience. Medium capacity allows users to have a deeper understanding of product features, which helps to form a positive brand image and purchase intention.

3. Brand promotion strategy

• • The First Choice For Large-scale Promotion is 2ml: In initial promotion, mall distribution, online gifts and other large-scale promotion activities, 2ml capacity samples have a cost advantage, can quickly increase brand awareness and cover a wider user base.
  • Improving Brand Image is Suitable For 10ml: For specific promotional activities, brand VIP customers, or targeted promotion in high-end occasions, a trial pack with a capacity of 10ml can bring a better experience. Larger capacity and exquisite packaging can enhance customers’ perceived value, strengthen brand image, and increase user loyalty.

💦 The Impact of Different Capacities on Brand Cost and Customer Experience

1. Cost control
2ml has a lower cost and is suitable for large-scale production and distribution: Due to the lower production cost of purchasing samples, it is very suitable for early brand promotion or large-scale distribution, which can cover more potential customers with less budget and quickly increase brand awareness.
The 10ml trial pack has a larger capacity and is suitable for precise marketing: The 10ml trial pack has a higher cost and is more suitable for targeted marketing to specific groups, such as VIP customers or customers participating in specific activities. This type of capacity sample has a higher investment cost, but it can also bring higher brand image enhancement.
2. Customer experience
2ml is suitable for arousing customers’ initial interest: the small capacity foot bone allows users to experience the basic characteristics of the product. The 2ml form is an effective way to attract customers’ initial attention, especially suitable for promoting new products or fragrances.